Safehaven Names The Local Collective as Agency of Record

The creative branding and advertising agency will be developing a new brand strategy and campaign platform for the not-for-profit

Toronto, for immediate release –  Not-for-profit Safehaven has named creative brand and advertising agency The Local Collective as Agency of Record.

Safehaven provides supported group living (residential) and respite care to individuals with medical complexities and developmental disabilities, fostering an inclusive environment of dignity and respect. It is currently a critical resource during Canada’s crisis in health care, providing much-needed capacity to care for more complex children and adults in the community, and assisting them during their transition out of children’s care and into adulthood.

Looking to meet the increasing demand by expanding with the support of its donors, Safehaven laid out a rigorous two-month pitch process to find the right agency partner that could capture their hearts. Demonstrating shared core values and proven expertise, The Local Collective was selected to lead in the development of the not-for-profit’s largest brand evolution and capital campaign to date.

The new brand strategy and campaign platform are set to launch in 2024.

Kaitlin Doherty, Founder and President of The Local Collective, comments: “The Local Collective is so proud of this win. The care and service Safehaven provides is like no other. Developing work for brands who provide a real service that makes our society better, we love that.”

Susan Bisaillon, CEO at Safehaven, adds, “This is an exciting time for Safehaven as we embark on a bold growth plan to expand our services to care for more individuals with medical complexities. Working with TLC, we hope to increase awareness not only about the work we do at Safehaven, but also about this incredibly vulnerable population and the work that needs to be done to ensure they have access to the care and support they need.”


About Safehaven

Safehaven is a not-for-profit organization that has provided residential and respite care to individuals with medical complexities and developmental disabilities for over 30 years. We are dedicated to creating an inclusive environment for our clients, where they can live with dignity and respect because we all belong.

With six locations across the GTA, Safehaven has served thousands of individuals diagnosed with cerebral palsy, down syndrome, muscular dystrophy, genetic disorders, and other complex care needs. Partnering with clients, families, agencies, and other organizations, Safehaven provides exceptional care to meet the unique needs of our clients.


Instagram: @safehavento

About The Local Collective

We are a fiercely independent, globally awarded creative agency that reflects and affects Local culture, working collaboratively with partners to see things in a new way.